WhatsApp
Strategy & Management
Your customers are already on WhatsApp.
The question is whether you are.
WhatsApp has a 98% open rate and conversion rates that most marketing channels can't get near. It's arguably the most underused marketing opportunity available to small businesses right now.
The Problem
WhatsApp isn't just for family group chats. It's a full-scale marketing and customer communication channel — and most small businesses haven't realised it yet.
The brands using it well are having genuine conversations with their customers, sending personalised offers, managing post-purchase support, and building the kind of loyalty that no social media algorithm can replicate. Meanwhile, the businesses ignoring it are still sending the same email to a list that gets a bit less engaged every month.
WhatsApp does require proper setup, compliance, and strategy — it's not just a case of downloading the app and sending messages. That's exactly where we come in.
What I Do
Step 1: Channel Setup & Compliance
We get your WhatsApp Business API set up correctly, with all the necessary compliance requirements handled — opt-in management, template message approval, contact structure. Done properly from the start so it doesn't cause problems later.
Step 2: Strategy & Campaign Design
We map out exactly what WhatsApp should be used for in your business: welcome sequences, order updates, promotional broadcasts, abandoned cart recovery, re-engagement, and customer support flows. Every message has a clear purpose and a clear next step.
Step 3: Ongoing Management
We write, schedule, and manage your WhatsApp campaigns. We monitor delivery rates, read rates, and response rates, and we handle the optimisation. You stay present in the conversations that matter — we handle everything else.
What You Get
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Fully compliant WhatsApp Business API setup
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A channel strategy built around your customer journey
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Campaign copywriting and message design
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Ongoing management and performance reporting
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A direct line to your customers that actually gets read