EMAIL MARKETING
Most brands treat email like a broadcast. Send to everyone, say the same thing, hope someone bites.
That's not how I do it.
For me, email marketing is about making the person reading feel like you wrote it specifically for them. The moment it feels like a mass communication, you've lost them. Get that right, combine it with strong design, proper segmentation and a consistent brand voice and email becomes one of the most profitable channels in your mix.
How I Approach it
Most brands treat email like a broadcast. Send to everyone, say the same thing, hope someone bites.
That's not how I do it.
For me, email marketing is about making the person reading feel like you wrote it specifically for them. The moment it feels like a mass communication, you've lost them. Get that right, combine it with strong design, proper segmentation and a consistent brand voice and email becomes one of the most profitable channels in your mix.
The Work
By The Numbers
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70%+ open rates at PGR Timber
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47.78% open rates at Comms Express (up 10.78%)
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£700k+ CRM revenue generated within 6 months
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65% of e-commerce revenue driven through email
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£0.28 revenue per recipient above industry benchmark
Platforms
Klaviyo · Active Campaign · Redeye · Mailchimp · HubSpot · Blaze