MY WORK
Over 15 years of marketing across e-commerce, fitness, education, trade and retail and one consistent thread throughout: marketing that's built around commercial outcomes, not vanity metrics.
I've led marketing functions across multi-brand groups, managed six-figure monthly budgets, built CRM systems from the ground up and driven over £7 million in revenue growth across my career.
I don't just run campaigns I build the strategies, systems and teams that make them work at scale.
From achieving 70%+ email open rates and 8:1 ROAS, to growing LinkedIn reach from 40k to 310k organically in 6 months, the work below covers the areas I operate across day to day.
Click into any section to see the detail behind the numbers.
Marketing
Campaigns built around the customer, not the calendar. Open rates, click-throughs and copy that converts.
Automation
& Journeys
I build the flows that keep leads moving and customers engaged without lifting a finger every time.
SMS
I build messaging strategies that hit at the right moment, with the right message, without burning your audience out.
Strategy
& Planning
The thinking behind the doing. How I approach markets, set priorities, and build plans that don't fall apart after week one.
Social Media
Organic & Paid
Organic & paid content with a point of view. Built for reach, engagement, and actually saying something worth reading.
AI Adoption
& Integration
AI isn't a shortcut, it's a force multiplier. See how I integrate AI across marketing functions, business operations.
Design
Digital & Print
Bold, modern and built with purpose. I design work that makes people stop, feel something and want to find out more
Leadership
& Management
Building teams that don't need micromanaging. I lead by developing people, creating clarity & building a high-performing culture.
WHO I'VE WORKED WITH
