SMS
Marketing
98% open rate. Average read time under 90 seconds. When did your email last do that?
SMS isn't dead — it's massively underused by the businesses that need it most. Here's how to make it work without annoying the people on your list.
The Problem
People read their texts. That's just a fact. Unlike email — which competes with 200 other messages in an already-crowded inbox — SMS lands directly, immediately, and in front of someone who's almost certainly going to see it within minutes.
The problem most businesses have with SMS isn't the channel. It's the strategy. Too many messages. Wrong timing. No personalisation. No clear reason to send. And suddenly you're not "the brand that keeps in touch" — you're "that company that won't stop texting me."
Done properly, SMS is one of the highest-performing channels available. Urgent promotions, time-sensitive offers, abandoned cart recovery, VIP alerts, appointment reminders — all of it lands differently when it comes through as a text.
What I Do
Step 1: SMS Strategy
We define what SMS should and shouldn't be used for in your business, how it fits alongside your email and WhatsApp channels, and what a healthy send frequency actually looks like. We don't just switch it on — we build a framework that makes the channel sustainable.
Step 2: Campaign & Flow Build
We write and schedule your SMS activity: promotional campaigns, triggered automations, re-engagement messages, and loyalty communications. Every message is written for the format — short, direct, and with a clear CTA.
Step 3: Compliance & Management
GDPR, opt-in management, and unsubscribe handling are all taken care of. You market to your audience; we make sure you're doing it properly and within the rules.
What You Get
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An SMS strategy that works alongside your other channels
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Fully compliant opt-in and unsubscribe management
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Campaign copywriting built for the format
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Triggered SMS flows for key customer moments
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Ongoing performance reporting and optimisation