In-app
Push Marketing
The fastest way to reach your customer is
sitting in their pocket. You just need to use it right.
Push notifications deliver to 90% of opted-in users — a higher delivery rate than email. But most brands treat them like an afterthought, and then wonder why people turn them off.
The Problem
Most apps have push notifications switched on. Most brands use them badly — generic messages, sent at the wrong time, to everyone, with no logic, no personalisation, and no clear purpose.
The result? People turn off push notifications entirely. Sometimes they uninstall the app. And a channel that should be one of your best tools for engagement and retention ends up doing the opposite.
Done properly, push notifications bring people back at exactly the right moment. They re-engage lapsed users, support time-sensitive promotions, and sit alongside email and SMS to create a complete mobile experience that actually drives behaviour.
What I Do
Step 1: Push Strategy
We audit your current setup, map your customer journey, and design a push strategy that works with your other channels rather than competing against them. What gets a push? What gets an email? What gets both? We answer those questions with data, not guesswork.
Step 2: Sequence Build
We build your core push flows: onboarding nudges, promotional campaigns, re-engagement sequences, and behaviour-triggered messages. Everything is written with the medium in mind — push copy lives and dies by its brevity and timing.
Step 3: Testing & Optimisation
Timing, copy, personalisation, frequency — all of it gets tested and refined. We track opt-in rates and adjust the strategy if people are turning notifications off at a higher rate than expected.
What You Get
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A push notification strategy that complements your other channels
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Core push flows built, written, and ready to go live
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Behaviour-triggered messages that reach people at the right moment
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Ongoing performance monitoring and optimisation
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Higher app retention and re-engagement rates