Auditing
& Roadmapping
Find out exactly why your emails
aren't working and what to do about it.
Before you write another campaign, send another flow, or change another subject line, you need to know what's actually going on under the bonnet. That's what a proper email audit gives you.
The Problem
Most businesses running email are essentially guessing. Open rate looks alright? Good enough. List growing slowly? That's probably normal. Flows set up once and never touched? They're probably still working...
The problem is, you don't know what you don't know. And in email marketing, the gap between what you're doing and what you could be doing is where revenue leaks every single day — quietly, consistently, without anyone noticing.
An audit changes that. Not a padded-out PDF full of screenshots and colour-coded graphs. Real, honest, actionable insight on what's holding your emails back — and a clear plan for fixing it.
What I Do
Step 1: Full Email Audit
We go through everything: platform setup, domain reputation, deliverability signals, list health, campaign performance, automation flows, design quality, and copy. We look at your open rates, click rates, conversion rates, and unsubscribe data — and we tell you what they actually mean.
Step 2: Benchmark Analysis
We compare your metrics against industry standards so you know exactly where you stand. Are your open rates genuinely good, or are they good for a list that's slowly dying? There's a difference, and it matters.
Step 3: Priority Roadmap
You leave with a clear, prioritised action plan — not an overwhelming list of everything that could be better. We rank every recommendation by impact, so whether you're doing this yourself or handing it to us, you know exactly where to start.
What You Get
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A clear picture of where your email performance actually stands
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An honest breakdown of what's working, what isn't, and why
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A step-by-step roadmap ordered by impact, not alphabetically
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Specific technical fixes for deliverability and platform setup issues
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Benchmarks to measure yourself against going forward