ABOUT ME
In a Nutshell
I'm Carl. Senior marketing leader, gym owner, cancer survivor and someone who genuinely believes that good marketing — done properly — can transform a business.
I've spent over 15 years building marketing functions, leading teams and driving commercial growth across e-commerce, trade, fitness and education. I've managed seven-figure budgets, built strategies from scratch and delivered over £7 million in revenue growth across my career. But the numbers only tell part of the story.
What Actually Drives Me
I'm not motivated by job titles or org charts. I'm motivated by making a real difference — to businesses, to teams and to people. I want to build things that last. Create something my kids can look back on and be proud of. Leave wherever I've been in better shape than I found it. That's not corporate speak. It's genuinely how I'm wired.
I grew up with some awful managers. People who micromanaged, took credit and put themselves before their teams. Rather than letting that grind me down it did the opposite — it made me obsessive about being the kind of leader I never had. Someone who develops people, delegates with purpose and makes the right call even when it's the hard one.
Where I Am Now
Alongside leading marketing at senior level I own Jetts Colchester — a 24/7 gym franchise where I apply the same commercial and marketing thinking I use for global brands at a local level. It keeps me sharp, keeps me accountable and reminds me that the fundamentals of great marketing work at any scale.
I'm also in the early stages of building my own marketing agency — born out of a genuine belief that most businesses are sitting on untapped potential in their email and automation channels and simply don't know it yet.
I'm not someone who's content doing one thing. I like building, creating and solving problems — and I'm at my best when I'm doing all three at once.
The Bit That Doesn't Go On a CV
I'm a people person to my core. I love mentoring, developing others and building teams where people actually enjoy coming to work. I'm a self-confessed podcast obsessive, always consuming new thinking on leadership, marketing and business. I like having a laugh. I take the work seriously but not myself. I'm a keen traveller and have found some of my best campaigns have come form experiencing other cultures.
If you're looking for someone who'll sit quietly, follow the playbook and not challenge the status quo — I'm probably not your person.
If you want someone who'll come in, give everything, build something real and make your marketing function impossible to ignore — let's talk.
