DESIGN
DIGITAL & PRINT
Design isn't a finishing touch — it sits at the heart of every part of marketing. Price, product, promotion, place, people, process, physical evidence — good design has a role to play in all of them. It's not decoration, it's communication.
My philosophy is simple. Bold, modern and minimal. Give the customer a reason to be curious and make them want to find out more. The best design doesn't explain everything — it creates a feeling that pulls people in.
How I Approach it
Design starts with the brief, not the brief starts with design. Before anything gets opened in Canva or the Adobe Suite I want to know what this needs to make someone think, feel or do. Every creative decision flows from that.
I stay hands-on because I genuinely love the craft — but as I've become more senior the best work has come from a collaborative process. I set the brief, give the team creative freedom within it and then we build together — bouncing ideas, pushing styles and landing on something neither of us would have created alone. That balance between strategic direction and collective creativity consistently produces better work than either approach on its own.
The Work
By The Numbers
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LinkedIn reach grown from 40k to 310k organically at PGR Timber
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Form Friday — consistent weekly content series running for nearly 3 years without interruption
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Social strategy spanning B2B trade, fitness, education and e-commerce sectors
Platforms
Adobe Suite · Canva · Video Editing