LEADERSHIP
& MANGEMENT

Anyone can manage a team. Tell people what to do, check it's been done, repeat. That's not leadership — that's administration with a job title.

Real leadership is about building an environment where people do their best work, developing individuals who go on to exceed what either of you thought they were capable of and making the right calls even when they're unpopular. Put the team first and the results follow.

How I Approach it

I lead from the front. I won't ask anyone to do something I haven't done or wouldn't do myself — and that's not just a philosophy, it's something teams notice and respond to. Alongside that I delegate deliberately, not just to manage workload but to grow people. Giving someone ownership of something they've never done before is one of the fastest ways to develop them.

My style is fair and firm. I'll have the difficult conversations, make the unpopular decisions and challenge upwards when I need to — but always with clarity, preparation and a level head. As I've grown as a leader I've learned that the ability to adapt across different generations, personalities and industries is what separates good leaders from average ones. People are people regardless of industry — they want to feel valued, trusted and developed. Get that right and everything else becomes easier.

The Work

The Gym Hub

Building a Team From Scratch

The team I built at The Gym Hub remains my benchmark for what a great team looks like. The rare opportunity to make every hire from the ground up meant I could build something intentionally — the right blend of work ethic, personality and culture fit. What we built wasn't just a high-performing team, it was a genuine unit.

The culture filtered directly down to our members and became a key part of what made the club special. That team has been my framework for hiring and building ever since.

Grayers Graphics

Leading a Multi-Disciplinary Marketing Team

Built and led a team spanning CRM, paid media, content and performance marketing across several key areas. Came into a business where marketing was a loose collection of activity with no structure or shared direction and built it into a coordinated function with clear ownership, reporting lines and commercial accountability.

The measure of success wasn't just the revenue numbers — it was building a team that understood why they were doing what they were doing and could operate with genuine autonomy.

Developing Others

Creating Tomorrows Leaders

Some of the most satisfying moments in my career have come from watching people grow. Whether that's bringing on someone lacking in confidence and seeing them take full ownership of a channel, or developing a team member who goes on to step into a more senior role — that's what leadership is actually for.

I'm a self-confessed podcast obsessive when it comes to management and leadership — constantly taking in new thinking and applying it across different environments. The best lesson I keep coming back to is that the fundamentals don't change across industries. People want to feel valued, heard and invested in. Lead with that and the rest takes care of itself.

By The Numbers

Marketing teams built and led across fitness, trade, e-commerce and education
Multi-disciplinary teams spanning CRM, paid media, content and performance
Seven brands managed simultaneously at PGR Timber
15+ years of people leadership experience across multiple industries

Team Structure - My Thoughts

Every business is different but the principle is consistent — start lean with the right people, make key hires to fill the critical gaps and build towards a structure where each major function has clear ownership. The goal is always a team where a specialist leads each key area, with a Head of Marketing pulling the strategy together, removing blockers and giving the team what they need to perform.

LEADERSHIP & MANGEMENT

The Work

By The Numbers

Team Structure - My Thoughts

LEADERSHIP
& MANGEMENT