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Email Design
& Templating

Stop rebuilding your emails

from scratch every single time.

A proper email template system saves you hours every month, keeps your brand consistent, and means every campaign looks like it came from a business that actually knows what it's doing.

The Problem

Here's what most small businesses are doing with email design: copy last month's campaign, swap the image, change the text, and send. The result is inconsistent branding, layouts that break on mobile, and emails that look like they were built in 2016.

Or worse — you're starting from scratch every single time. Which means half your content creation time goes on design rather than strategy or copy. That's not a great use of anyone's time.

Good email design isn't just about looking nice. It's about guiding the reader's eye, making the CTA impossible to miss, loading fast enough on mobile that no one bails before they've read a word, and rendering correctly in every inbox from Gmail to Outlook to Apple Mail.

What I Do

Step 1: Aligned Email Design

We design a master email template that actually looks like your brand — your colours, your fonts, your style. One that works on every device and doesn't break when someone opens it in Outlook 2019.

Step 2: Modular Template System

We build reusable content modules — headers, text blocks, product grids, image sections, CTAs, footers — so you or your team can put together a campaign in minutes, not hours.

Step 3: HTML Coding & Testing

Every template is properly coded, tested across 40+ email clients and devices, and ready to plug straight into your ESP. You'll never have to explain to a customer why the email looked fine on your screen but horrific on theirs.

What You Get

  • A master email template that's fully on brand and device-optimised

  • A library of modular content blocks for faster campaign building

  • HTML templates tested across all major email clients

  • Editable design files so you can update visuals without starting over

  • Less time spent on design. More time spent on everything else.

© 2026 by Carl Black. All rights reserved.

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