List Growth
& Health Check
Your email list is either growing or dying. There's no middle ground.
A stale list doesn't just hurt your results — it actively damages your sender reputation and tanks your deliverability. Here's how to turn it around.
The Problem
Most businesses treat their email list like a set-and-forget asset. They built it at some point, they send to it regularly, and they don't think much about what's happening underneath. Meanwhile, contacts go cold, engagement drops, spam complaint rates creep up, and before long, your emails are landing in junk for everyone.
Not growing your list is just as damaging. If you're not adding at least 5% net new subscribers every month, you're shrinking — because natural list decay is constant and relentless. People unsubscribe, change jobs, change email addresses. The list you have today will be smaller tomorrow if you're not actively building it.
Whether your list needs cleaning, growing, or both — this is where we start.
What I Do
Step 1: List Health Audit
We analyse your full list: open rates by segment, click rates, bounce rates, spam complaint rates, inactive contact percentage, and deliverability signals. You'll know exactly what's healthy and what's dragging your performance down.
Step 2: Benchmark Analysis
We remove hard bounces, suppress chronically unengaged contacts, and set up proper re-engagement flows to win back the ones worth keeping. Cleaner list = better deliverability = more of your emails actually reaching people.
Step 3: List Growth Strategy
We design and implement the sign-up forms, lead magnets, pop-up sequences, and acquisition tactics that grow your list with the right people. Not just anyone with an email address — subscribers who are actually likely to buy.
What You Get
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A clear health score for your existing list
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A cleaned, segmented list that won't damage your sender reputation
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A list growth plan built specifically for your business and audience
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Opt-in forms and lead magnets that convert
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A list that's growing steadily month on month